Why do Companies Track You?

VPN & Security News Add comments

Recently it has become widely known that iPhone and iPad are tracking you, collecting your current location information. This event made urgent the following questions: why do companies store data about their customers?, do users get anything in exchange for letting them do it? and, what can customers do about it?

First of all, it is worth mentioning that customers don’t give their personal information without indemnity, they receive offers in exchange for information. Companies use gathered data to create an offer that would suit you. This method of tracking was invented by marketers long before the Internet became widespread, the Internet just made it almost perfect. For example, supermarkets give you a discount for one of the products, in exchange they receive information about all the products that you have bought and give you discount coupons that you can use on your next visit to purchase similar things. And the gathering of location data doesn’t differ that much.

If you don’t want to disclose your personal data, it is easy to avoid it by switching off some options in the software on your phone or computer. Many people don’t do it just because they don't care about protecting their privacy or because they like to receive services/offers in exchange for their personal information.

Leave a Reply


Get Your VPN NOW!

©2011 TUVPN.COM. All rights reserved.